Resources / On-demand webinars & demos
On-demand webinar · For clinical & diagnostic labs
Driving Provider Adoption and Test Utilization with Smarter AI
How AI-guided workflows help identify the right patients, reduce ordering friction, and sustain utilization across provider-led and patient-initiated pathways.
About this session
For clinical and diagnostic labs, winning the first order is rarely the hard part. The challenge is sustaining provider behavior — keeping eligible patients from slipping away as they move from identification to ordering, coverage, completion and follow-up.
Recorded live on September 24, 2026, this session shows how AI-guided workflows help identify the right patients, reduce ordering friction, and sustain utilization across both provider-led and patient-initiated pathways, with live demos of HealthFAX.
What’s covered
-
Where adoption quietly slips away
The eight-step path from provider enablement to follow-up, and where eligible patients and ordering providers drop out along the way.
-
The provider-led pathway, live
A HealthFAX demo of surfacing patients who meet testing criteria from the day’s clinic schedule and ordering from the same screen.
-
The patient-initiated pathway, live
A patient-facing app that explains results in plain language, suggests questions to ask, and routes the patient back to a clinician.
Presenters
Michelle LaCroix and Dr. Ashwin Kotwaliwale, OptraHEALTH.